Brand, Content & Campaign Specialist

Brand, Content & Campaign Specialist - Telecoms
Create, define, and own the visual design system for your assigned brand - establishing the rules, components, and principles that govern how the brand looks and behaves across every channel and format
Develop the foundational brand elements: colour, typography, imagery style, iconography, layout principles, motion language, and design patterns - with a clear rationale for every decision

Design craft & execution
Master-level typography, colour, composition, and image direction - your craft should be demonstrably superior to what the system alone would produce
Art direct photography, illustration, and other creative disciplines with a clear and confident visual brief - knowing how to get the best from specialist creatives and production partners
Expert across Adobe Creative Suite and Figma; comfortable working across both print and digital production environments

Brand guardianship & governance

Innovation & brand evolution
Proactively identify where the brand's visual expression can be strengthened, modernised, or extended - bring proposals rather than waiting to be asked
Stay current on design tools, AI-assisted creative workflows, motion design, and emerging visual technologies - and understand their implications for the brand system
The Brand Designer makes visual identity, design system, and brand governance decisions for their assigned brand, working in close partnership with the Principal Creative.

The Skills Required
Essential experience
5-8 years in brand design, visual identity, or creative design roles within agencies, studios, or in-house teams
Portfolio demonstrating original brand identity creation - from strategy through to design system - not just execution within an existing system
Proven ability to build and document design systems: colour, typography, component libraries, usage guidelines, and pattern documentation
Expert proficiency in Adobe Creative Suite and Figma; experience maintaining brand assets in Frontify or equivalent DAM/brand management platform
Experience working on major consumer brands - ideally in telecommunications, technology, or other high-profile B2C categories

Highly desirable
Experience evolving or refreshing an established brand identity - not just maintaining it
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Experience working across digital and physical brand environments (retail, experiential, OOH)
Familiarity with brand strategy principles - positioning, purpose, values, and audience definition
Award-winning or industry-recognised brand identity or design system work

Education & professional development
Degree or qualification in graphic design, visual communication, brand design, or related discipline (or equivalent professional experience)
Active engagement with the brand and design industry - conferences, publications, and the wider design community



LA International is an award-winning partner of choice for many of the world's most influential companies and government organisations. Holding Enhanced Government Security Accreditation, we are recognised as the European market leader in the delivery of Security Cleared talent to organisations that demand the very highest levels of security, compliance and assurance.

A multiple award-winning organisation, having secured the prestigious Queens Award for Enterprise: International Trade over consecutive years. We are committed to fostering an inclusive, equitable and accessible workplace where everyone feels valued and supported. We welcome applications from all individuals, regardless of background or identity, and we encourage candidates who may not meet every listed requirement to still apply. If you require any adjustments or support during the recruitment process, please let us know and we will work with you to ensure a fair and accessible experience.

Please Note: If a high volume of applications is received, only candidates shortlisted will be contacted.